Dynamo LED Displays installed a 3.84 m × 1.92 m LED video wall at 3mm pixel pitch in a Roche Bobois furniture showroom in London. The screen sits in a 100 mm recess so its face is flush with the wall, and it shows the store’s latest collections and offers from a playlist scheduled remotely.
Updated October 2026. Case study first published April 2016.
Project facts
| Client | Roche Bobois, the French furniture brand founded in Paris in 1960, at one of its London showrooms |
|---|---|
| Display | One LED video wall, 3.84 m wide × 1.92 m high, 3mm pixel pitch, 2:1 landscape |
| Mounting | Recessed 100 mm into the showroom wall so the screen face sits flush with the finished surface |
| Content | Current collections, campaign imagery and offers, scheduled remotely by the retailer |
| Scope | Supply, installation and commissioning by Dynamo LED Displays |
The brief: one screen that shows the whole collection
A furniture showroom can only hold so many pieces. Roche Bobois wanted a single large screen in its London store that could show the rest of the range, the current campaign and any seasonal offer, and change that content from head office without anyone in the shop touching it. The screen also had to look like part of the fit-out rather than a television bolted to a wall, which is what the recess and the flush face achieve. An LED video wall was chosen over a large LCD because it could be built to the exact 3.84 m × 1.92 m opening with no bezels and run all day at showroom brightness.
What Dynamo installed
A 3.84 m × 1.92 m wall at 3mm pitch
The wall is a 2:1 landscape format, 3.84 m wide by 1.92 m high, built from 3mm LED modules. At that pitch a customer standing a few metres back on the showroom floor sees a solid image, and the sofa and fabric photography that Roche Bobois runs reads as one picture rather than a grid. The video above shows the finished wall playing a sofa campaign beside the showroom window.
Recessed 100 mm so the screen sits flush
Rather than surface-mount the cabinets, the fit-out left a 100 mm deep recess in the wall. Dynamo fixed the LED cabinets inside it so the screen face finishes flush with the surrounding plaster, with no visible frame or edge trim. A recessed screen has no rear access, so the modules and power supplies must be serviceable from the front; that is now standard on Dynamo’s fixed-install cabinets, which is why we specify front-service modules for any recessed or built-in wall. Our LED shopfront page covers the other ways a retail screen can be built into a store.
Content scheduled remotely
The showroom team do not load content on site. Playlists of collection imagery, campaign video and offers are scheduled remotely, so a new season or a price promotion appears on the wall at the time it is set to, and the same approach scales to several stores from one place. Dynamo commissioned the wall and the schedule so the screen was playing the live campaign on handover.
Current Dynamo options for a showroom LED wall
A 3.84 m × 1.92 m wall today would be built from 250 × 250 mm front-service modules. For a showroom where customers walk up close to the screen the current default is the DIT Pro P1.9; where the screen is read from across the floor the DX Series at 2.5mm to 3.9mm costs less per square metre for the same size. DIT Pro figures are from the supplier specification and DX figures from the DX Series datasheet.
| Model | Pixel pitch | Pixels per 250 × 250 mm module | Brightness | Suited to |
|---|---|---|---|---|
| DIT Pro P1.9 | 1.95mm | 128 × 128 px | 600 nits | Showroom walls viewed from 2 m, product photography and small type |
| DX2.5 | 2.5mm | 100 × 100 px | 800 nits or more | Walls read from 3 m or more across the floor |
| DX2.9 | 2.9mm | 84 × 84 px | 800 nits or more | Larger walls and feature backdrops |
| DX3.9 | 3.9mm | 64 × 64 px | 800 nits or more | Big-format walls read from the far side of the store |
Use the pixel pitch guide to pick a pitch from the viewing distance, see indoor LED displays for the full fixed-install range, and the LED display products page for cabinet sizes.
Related Dynamo retail LED projects
- 14 LED video displays in the Dixons Carphone flagship on Oxford Street
- The UK’s first structural LED shop front
- Canada Goose LED window displays
- Pretty Green window screens in London and Liverpool
- Car showroom LED screens buying guide
LED video walls in showrooms: frequently asked questions
What size LED video wall suits a furniture showroom?
The Roche Bobois wall is 3.84 m × 1.92 m, a 2:1 landscape that fills a wall bay without dominating the room. The right size is set by the opening you have and the distance customers stand from it: a wall seen from across the floor can be larger and coarser, while a screen customers walk up to needs a finer pitch at a smaller size.
Can an LED video wall be recessed into a wall?
Yes. The Roche Bobois screen sits in a 100 mm recess so its face is flush with the plaster and no frame shows. The recess needs to be deep enough for the cabinet, with power and data brought in behind it, and the modules must be front-serviceable because there is no rear access once the wall is closed up.
What pixel pitch does a showroom LED wall need?
Match the pitch to the closest viewing distance. The Roche Bobois wall is 3mm and is read from a few metres back on the showroom floor. Where customers stand within arm’s reach, 1.9mm to 2.5mm keeps product photography and small type sharp; a wall read from across a large store can use 3.9mm with no visible loss.
How is content on a showroom LED screen updated?
Remotely. The Roche Bobois wall plays a scheduled playlist of collection imagery, campaign video and offers that head office sets from its own desk, so nothing is loaded in the shop. The same scheduling tool can run several stores from one place, and a change made in the morning is on every wall by the time it is set to play.
Can a showroom LED wall be seen in daylight?
Inside the store, yes. An indoor fixed-install wall runs at 800 nits or more, far brighter than a television, so it reads clearly under showroom lighting and next to a window. If the screen faces directly into the window and gets sun on its face, specify a high-brightness indoor cabinet at 3,000 nits or more instead.
Get a quote for a showroom LED video wall
Send us the size of the wall or opening, how far customers will stand from it and whether it is to be recessed or surface-mounted, and we will come back with a pixel pitch, a cabinet layout and a written quote. Get a quote or call 020 3489 9878.
